Segmenting Preferences and Habits of Transit Users and Non-Users

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Segmenting Preferences and Habits of Transit Users and Non-Users

Ridership is a key goal in the transit industry. Conventional transit analysis focuses on two types of users—captive and choice riders—but rarely aims to understand the preferences of non-transit riders. This research aims to better understand habits and preferences—for both users and non-users of the transit system—as they relate to the transit market in the Twin Cities metropolitan area. Our ...

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ژورنال

عنوان ژورنال: Journal of Public Transportation

سال: 2007

ISSN: 1077-291X,2375-0901

DOI: 10.5038/2375-0901.10.3.5